The concept of “subscription system” can now be seen in many software applications, but have you ever thought that even an iPhone can subscribe?
According to “Bloomberg” report, Apple is studying how to provide users with a subscription service for the iPhone and other hardware products. The concept of this service is very simple. Subscribing to the iPhone is like a long-term car rental plan, with a fixed monthly payment. Amount is available.
If the iPhone subscription service is really launched, it will be a major product strategy change for Apple; Apple usually sells mobile phones in full direct sales in the past, of course, sometimes users can also pay in installments, or The way of telecommunications subsidy to buy mobile phones. “Bloomberg” believes that the iPhone subscription service will help Apple generate more revenue, because it will further reduce the threshold for consumers to obtain the iPhone.
But you might be thinking, “How does this concept differ from installment payments?” Bloomberg explained that this plan differs from installment payments in that the installment amount is usually divided by the total price of the iPhone by 12 to The price of 24 months can be paid; the current monthly fee for the subscription-based iPhone has not yet been determined, and the amount will continue to be paid if the user continues to use the subscription service. The advantage of the iPhone subscription service is that Apple will allow users to directly replace the existing device with a new phone when a new model is launched.
However, Apple is not a pioneer in hardware subscription services. For example, Peloton, an American fitness equipment company, has recently begun to try to launch a subscription service for bicycle and fitness content. Consumers have to pay a monthly subscription amount of 60 to 100 US dollars to rent; in addition For example, Google has also launched a subscription service for Chromebook laptops for business users.
Remember when Apple announced the discontinuation of the AirPort router product in April 2018? The decline of this product is explained by foreign media because Apple has found a replacement for the control center, HomePod or derivative products. But as Apple’s Mac lineup becomes more mature, the latest column from Bloomberg’s Apple product news reporter Mark Gurman suggests that it’s time for Apple to relaunch the AirPort product.
Apple’s first AirPort was a router product launched with iBook laptops in 1999; the concept of use is quite simple, just plug the Ethernet cable into the device (not into the computer network hole), and make AirPort for all the needs of the home. Devices on the network provide Wi-Fi.
After Apple launched AirPort at that time, the product has had many updates and different product lineups in the past 15 years, such as Apple’s previous low-end AirPort Express, high-end AirPort Extreme, and AirPort Time, which has a built-in hard drive and can be used for wireless backup. Capsule.
Although the product was launched 15 years ago, the AirPort team was finally disbanded in 2016, and related products were officially discontinued in 2018.
Re-launching AirPort may not be something Apple will do, but Mark Gurman suggested that if Apple really doesn’t want to push router products, it can consider integrating the original functions of AirPort into HomePod mini, which may be better for Apple, after all, Apple hopes that users Putting a HomePod mini in every room would be even more appealing if it could integrate Wi-Fi.
Apple’s spring conference will launch the new iPhone SE, an entry-level smartphone, with an A15 processor and support for 5G networks. The suggested price starts at $429, which surprises consumers. Market analysts believe that Apple’s new iPhone SE will sell well in developing countries, especially in Asian markets such as China, which will further drive Apple’s stock performance.
Market analysts explained that Apple’s iPhone 13 in these markets, which starts at $799, is too expensive for consumers, and analysts at investment bank Cowen report that the iPhone SE is still in a favorable position compared to Android phones in price-sensitive markets position, can gain more market share, and focus on Asia. Apple is expected to sell 28 million iPhone SEs in 2022.
Another investment bank Wedbush analyst estimates that Apple is expected to sell 30 million iPhone SEs in 2022. Overall, the new iPhone SE equipped with A15 is the fastest and most powerful among mobile phones of the same price. Market research and research Analysts at Counterpoint Research also believe that the iPhone SE will sell well because it supports 5G networks and will be in line with mid-range products in the market.
Analysts at Counterpoint Research further pointed out that the iPhone SE has been performing well in the mid-range market, with the 2020 version selling 13% of the total iPhone sales that year, and the new iPhone SE will continue to perform well in Japan, the United States and China. Supporting 5G networks has also opened up new markets in Europe and Southeast Asia, where many consumers are waiting for affordable 5G phones.
The market is generally optimistic about the hot sales of Apple’s new iPhone SE, which drives the performance of Taiwan’s Apple stocks. Due to the Russian-Ukrainian war and the turmoil of the inflation crisis, Taiwan stocks finally stopped falling on the 9th. On the 10th, they were even more affected by the surge in US stocks. The weighted index of the broader market once rose by more than 400 points during the session, driving the gains of individual stocks. In terms of Apple stocks, the benchmark stock TSMC once rose 3.5%, Delta rose more than half of the limit, ASE Investment Holdings also rose by nearly 3%, and other Hon Hai, Largan, Wistron and other intraday trading also exceeded 1%. above increase.
Apple held its first new product launch this year in the early morning of the 9th Taiwan time. Originally, the outside world expected to see M2 chips and new Mac products equipped with M2 chips, but Apple only launched the M1 Ultra chip, the last chip of the M1 series, and launched new Mac products. Series Mac Studio.
The Mac Studio is basically based on the Mac mini, so after the Mac Studio was announced there was some speculation that the Mac mini product was coming to an end? “9to5mac” reported that the advent of Mac Studio does not mean that the Mac mini series will be abandoned, and now Apple is developing a new Mac mini, which will launch two versions in the future, equipped with M2 and M2 Pro chips.
M2 Mac mini “9to5mac” reported that the new Mac mini Apple codenamed “J473”, one of which will be equipped with the M2 chip, which will also carry Apple’s next entry-level Mac and iPad series products. The M2 chip will be the first major upgrade to the M-series chips since Apple launched the M1 chip in 2020.
The M1 chip was originally developed based on the A14 bionic chip, and the M2 was based on the A15 bionic chip, codenamed “Staten”; the M2 will use the same 8-core CPU as the M1 chip, but with a more powerful 10-core GPU.
“9to5mac” pointed out that the development of the M2 Mac mini is nearing completion and is expected to be launched later this year.
M2 Pro Mac mini Rumors indicate that Apple is expected to launch a high-end Mac mini equipped with the M1 Pro and M1 Max chips; however, after the launch of Mac Studio, the high-end Mac mini plan may be halted.
But the new Mac mini may not only have the M2 chip version in the future. “9to5mac” believes that in addition to the M2 Mac mini, Apple will also launch the M2 Pro Mac mini. As for the M2 Max and M2 Ultra chips, Apple has no plans to launch them.
Apple launched the iPhone SE (2020) successor, the iPhone SE 3, in the early morning of the 9th; from the outside, the iPhone SE 3 and the iPhone SE (2020) are basically twin brothers, with the same 4.7-inch screen, physical Touch ID keys, etc.
However, the iPhone SE 3 has more 5G network transmission functions than the iPhone SE (2020), upgraded from the A13 bionic chip to the A15 processor, and improved battery life. Now foreign developers have discovered from the development tool Xcode 13.3 RC version, iPhone SE 3 Memory capacity is silently upgraded from 3GB to 4GB.
In the past, Xcode has been used to determine the RAM method of iPhone and iPad; if someone used Xcode to determine that the memory capacity of the iPad mini 6 has increased by 4GB compared to the previous generation.
According to the latest prediction of Ming-Chi Kuo Twiiter, a well-known analyst at Chinese-funded Tianfeng Securities, Apple is preparing to launch a 30W gallium nitride charger, which is expected to have a redesigned appearance, which may be launched this year. However, Ming-Chi Kuo did not make it clear which Apple products the 30W charger will be used in.
For many consumer electronics enthusiasts, a 30W charger sounds like nothing, after all, in the Android camp, many mobile phone manufacturers continue to introduce high-wattage chargers.
But for Apple, the 30W gallium nitride charger has its meaning; because the new charger product can be used not only for the iPhone 14 series in the second half of the year, but also for the entry-level MacBook Pro, iPad Air and iPad Pro.
Apple’s first gallium nitride charger product was launched last year, a 140W USB-C charger for the 16-inch MacBook Pro; compared to traditional chargers, gallium nitride makes the charger smaller, lighter, and more energy-efficient.
But Apple usually doesn’t make a big deal when it launches new chargers, but chooses to quietly appear next to new products as a foil; some foreign media believe that Apple may put a new charger next to the new iPad Air.
According to Apple’s new environmental protection policies in recent years (for example, the iPhone box is no longer attached to a charger), if you want to buy a 30W gallium nitride charger, you may have to pay for it separately.
Sina Technology reported that Apple will hold a spring new product launch conference at 2 a.m. Taiwan time on the 9th. The news pointed out that in addition to the iPhone SE 3, Apple may also launch a green version of the iPhone 13 and a purple version of the iPad Air.
In addition, Apple may launch a new Mac Studio desktop computer and display screen powered by the iOS system. Bloomberg columnist Mark Gurman tweeted that the Mac Studio and the iOS-powered display were “ready to go” for the presentation.
Earlier YouTuber Luke Miani said that Apple may launch a new iPad Air (or limited areas), the new machine will use the A15 processor, 120,000 pixel ultra-wide-angle front lens, support 5G network, equipped with Quad-LED original color display screen . Miani also claimed to have seen the Mac Studio device, which had previously been reported that Apple was working on a product; Gurman’s tweet also seemed to confirm the news.
News about the Mac Studio was first revealed last week by 9to5Mac, referring to a device that combines the Mac mini and Mac Pro. Rumors suggest that Apple is working on a high-end Mac mini and a small Mac pro; now it seems that the rumors are all pointing to the same device, the Mac Studio.
This hybrid device will replace the high-end Mac mini and also serve as a compact replacement for the Mac Pro. It won’t match the performance of the Mac Pro, but it is expected to be equipped with the M1 Pro and M1 Max chips, and an optional high-performance version of the M1 Max chip. At present, when Apple releases Mac Studio, it is possible to launch a “Studio Display”; Miani said that the Studio Display will use a 27-inch screen with a frame slightly larger than the Pro Display XDR; Gurman revealed that this display screen will “execute iOS”, which means Built-in A series chip.
TrendForce data shows that last year, the iPhone produced 233 million units, and it is expected to produce 244 million units this year, an annual increase of 4.7%; last year’s iPad shipments were 55.5 million units, and this year’s estimated 52 million units, a 6.3% annual decrease; last year’s MacBook shipments The shipment volume is 23.3 million units, which is estimated to reach 23.5 million units this year, an annual increase of 1.1%; last year’s AirPods shipments were 73 million units, and this year’s estimate is 84 million units, an annual increase of 15%.
There are about 253 million visually impaired people and 1.5 billion people suffering from hearing impairment in the world. How should these people use their mobile phones and answer the phone? There are some special designs for iPhone, iPad and Apple Watch, etc.
The World Hearing Report says that around 1.5 billion people worldwide suffer from hearing impairment. According to statistics, there are about 253 million visually impaired people and 43.3 million blind people in the world. Technological advances have provided more convenient 3C products for the disabled. Taking the iPhone as an example, how can people who cannot see or hear it use it? Apple has a lot of heart-warming features that break down barriers.
“Apple’s pursuit of innovation is not only about powerful performance and outstanding appearance, but really powerful technology should be technology that everyone, including people with disabilities, can enjoy, and can devote themselves to work, creation, communication, fitness and entertainment.” Apple’s official website statement.
Visually impaired can play iPhone Apple says VoiceOver is an industry-leading screen reader for the blind and low-sighted. For completely blind users, “Voice” will read out every content on the screen, and can also adjust the speech speed to adjust the speaking speed to a suitable range. When VoiceOver is enabled, iPhone can also be controlled using a Braille display with input keys.
Ways to turn VoiceOver on or off With Siri enabled, say: “Turn VoiceOver on” or “Turn VoiceOver off.” Triple-press the side button (on iPhones with Face ID). Triple-press the Home button (on iPhones with a Home button). Go to Settings > Accessibility > VoiceOver and turn the setting on or off. If you have color blindness or other visual impairments, you can display it in Mac, iPad, iPhone, and Apple Watch views, and adjust the colors to make the screen more suitable for your individual eyes.
Even better, you can also browse pictures with the “voiceover” function, users can browse more details of people, text, table data and other things in the picture.
For example, a user can view an image of a receipt in table form: consisting of rows and columns, with table headers. VoiceOver can also describe the pose and position of the characters in the picture, so that the user’s memory becomes more detailed and clear. In addition, through the “tagging” feature, users can customize the picture description to make family photos more personalized.
Looking for customer service staff? SignTime’s new service allows customers to communicate with AppleCare and Apple Customer Service Specialists in American Sign Language (ASI), British Sign Language (BSL) or French Sign Language (LSF) right from the browser.
Customers visiting an Apple Store in person can also use SignTime to remotely contact a sign language interpreter without prior appointment. SignTime will be launched in the US, UK and France first, and is expected to expand to other countries in the future.
Hearing Impaired Using iPhone Deaf people can’t hear the iPhone ringing, but “see the incoming call.” There is such a feature in the iPhone settings – blinking an LED when prompted. When this feature is turned on, the LED light on the back of the phone will start flashing when the iPhone receives information.
For ordinary users, in the case of a noisy environment, this function can also be used to avoid missing calls and SMS notifications. To turn it on, go to Settings > Accessibility, then select Audio/Visual. Turn on Blink LED when prompted.
MFi hearing aids, on the other hand, are hearing aids and sound processors that Apple has partnered with manufacturers to create tailored for the iPhone and iPad. MFi means “Made for iPhone”.
What are the benefits of this hearing aid? For example, when eating at a noisy restaurant, hearing aids can amplify ambient noise.
For users who use MFi hearing aids, with the help of the “Instant Listening” function, they only need to bring their iPhone or iPad close to the conversation partner, and the built-in microphone of the device will amplify the other party’s voice, which can play a certain role in noise reduction. AirPods can do it too.
In 2021, in a major update to the MFi hearing aid program, Apple added support for two-way hearing aids. The microphones in these new hearing aids allow people who are deaf or hard of hearing to make hands-free calls and FaceTime conversations.
Apple will also support audiograms, a graph showing the results of a hearing test, in the headphone adjustment feature. Users can load the latest hearing test results from paper or PDF audiograms and quickly adjust the position. The headphone adjustment function can amplify smaller sounds and adjust specific frequencies according to the user’s hearing.
In addition, iPadOS also supports third-party eye tracking devices, allowing users to control the iPad with only their eyes. Compatible MFi devices will be able to track the user’s gaze position on the screen, the cursor will move with the gaze, and continuous eye contact will trigger actions, such as clicks.
Apple Watch Assistive Touch for accessibility Advances in technology have allowed sign language users to communicate via video calls, with Macs, iPhones, and iPads all equipped with FaceTime calling, making it easy to converse with iOS and macOS users on the other side of the world.
There’s also closed captioning on the iPhone, which helps people with hearing impairments watch movies better, and toggle controls for the Mac, which allow crowd control for people with limited mobility.
Apple Watch also has a revolutionary new accessibility feature built into it, watchOS Assistive Touch, allowing users with upper limb disabilities to enjoy the convenience of Apple Watch without touching the screen or controls.
Using built-in motion sensors such as gyroscopes and accelerometers, as well as optical heart rate sensors and on-device machine learning, Apple Watch can sense subtle differences in muscle and tendon activity, allowing users to use gestures such as pinching or tightening. grip to control the cursor on the screen.
Assistive Touch on Apple Watch makes it easier for customers with disabilities to answer incoming calls, control on-screen cursors, view Notification Center, Control Center, and more.
In fact, in addition to Apple, there are many companies that are silently working to optimize the way everyone uses it.
Microsoft released an Xbox game controller (Xbox Adaptive Controller) specially designed for the disabled, allowing people with disabilities to play electric games like ordinary players.
Tobii Dynavox, a technology company from Sweden, has made an eye control device that can identify and track people’s eye movements, and then help “gradual freezing” patients to remotely control computer typing or electrical switches.
In the fiercely competitive smartphone market, major brands are all committed to pursuing industrial design or performance improvement. But true technological product innovation should be easily accessible to everyone, including the disabled. Just like the motto “Technology always comes from human nature”, the technology that benefits everyone is the truly powerful technology.
Just next week, Apple will hold its first new product launch of the year at 10:00 a.m. US time on March 8 (2:00 a.m. Taiwan time on March 9). SE, and Ming-Chi Kuo, a well-known analyst at Chinese-funded Tianfeng Securities, posted a final specification prediction for the iPhone SE 3 on Twitter.
Ming-Chi Kuo believes that the capacity options of the iPhone SE 3 are the same as those of the iPhone SE (2020), offering three capacity options: 64GB, 128GB, and 256GB. And like the previous generation iPhone SE, the iPhone SE 3 will only be available in white, black, and red colors.
However, it should be noted that Apple has previously taken the lead to remove the 256GB iPhone SE (2020) from the shelves, and currently there are only two capacity options on the shelf, 64GB and 128GB.
Generally speaking, iPhone SE 3 and iPhone SE (2020) are almost the same in design and specifications. However, compared to the iPhone SE (2020), the iPhone SE 3 uses the A15 bionic chip and adds more 5G network transmission capabilities.
On the other hand, Ming-Chi Kuo also predicted that the iPhone SE 3 will start mass production in March, and the shipment of this new phone will reach 25 million to 30 million units in 2022.
At present, the mobile phone charging holes on the market have different specifications, which are divided into the USB-C interface of the Android camp and the Lightning interface of the Apple camp. Based on environmental motives, the EU intends to force mobile phones and other electronic products to use USB-C charging interfaces, and an agreement may be reached by the end of this year.
MEP Alex Agius Saliba, who is leading the proposal, said he would push the legislation aggressively and hoped for a vote in parliament in May that would allow him to start negotiations with EU countries on a final draft, with the goal of reaching it by the end of the year, Reuters reported. protocol.
In September 2021, the European Commission (European Commission) announced a legal proposal that all smartphones, tablets, and headsets must use USB-C in a unified manner. After the proposal is voted on by the European Parliament, manufacturers will have two years to adjust to comply with the new rules.
According to a study published by the European Commission in 2019, half of the chargers that came with mobile phones on the market in 2018 were USB micro-B specifications, 29% were USB-C, and Apple’s exclusive Lightning accounted for 21%.
Saliba called for the bill to be expanded to include e-readers, ultra-thin power-saving laptops, wireless keyboards, mice, true wireless earphones, smart watches and electronic toys, mandating the full implementation of uniform specifications.
Apple criticized the EU’s plan to adopt USB-C uniformly, which is actually worse for the environment, causing hundreds of millions of Lightning accessories to become garbage.
Well-known Apple analyst Ming-Chi Kuo has predicted that if Apple decides to remove Lightning, the iPhone may directly adopt a “non-porous” design that supports MagSafe wireless charging, rather than using the USB-C interface.