Sony takes on Microsoft head-on, launches new PlayStation Plus in June

The global game industry is moving towards the trend of “Cloud Gaming”. Players can play well-known masterpieces immediately without spending time downloading games through cross-platform devices such as computers and home game consoles. Recently, the game giant Sony announced that it will launch a new “PlayStation Plus” game subscription service in June to face Microsoft’s Xbox Game Pass.

CNBC and The Wall Street Journal reported that Sony will launch a new PlayStation Plus in June this year, integrating the existing cloud game service “PlayStation Now” into the online multiplayer service “PlayStation Plus”, first landing in the United States, Europe and Japan and other markets , provides 3 membership levels, the monthly fee is divided into 9.99 US dollars, 14.99 US dollars, 17.99 US dollars, the game library contains hundreds of games, players can choose a suitable plan according to their needs.

Industry insiders believe that this move is mainly for Sony to take on Microsoft’s Xbox Game Pass. Launched in 2017, Xbox Game Pass lets players play online multiplayer games and access hundreds of games on consoles through the cloud. According to Microsoft’s January release, Xbox Game Pass currently has 25 million subscribers.

In order to develop its own game subscription service Xbox Game Pass, Microsoft has invested heavily. In January this year, it announced the acquisition of the US game giant Activision Blizzard for US$68.7 billion in cash, which became Microsoft’s largest acquisition in history. Market attention.

Despite a shortage of parts and hampered logistics, Sony’s PlayStation 5 has far outsold its rivals. According to Sony’s earnings report, the PlayStation 5 has sold a total of 17.3 million units worldwide by the end of 2021 since it went on sale at the end of 2020. Microsoft has not released actual Xbox sales, but market research firm Niko Partners estimates that two new Xbox consoles, launched in the same month as the PlayStation 5, will sell 12 million units globally by the end of 2021.

However, according to Ampere Analysis, Microsoft leads the cloud gaming service subscriber base, with a 60% market share in North America and Europe, while Sony’s market share is only 7%. Cloud gaming services account for only 4% of global gaming spending.

Foreign media previously reported that cloud streaming games have completely subverted the game industry, because cloud games are calculated in data centers, and players can play games with high hardware requirements without buying expensive computer equipment. And Microsoft has the powerful advantages of its own Azure cloud platform, so it has an advantage in the field of cloud gaming.

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